Lou & Grey
Designing a digital experience for Ann Inc.'s 'athleisure'-inspired offshoot brand.
If LOFT is the laid-back middle sibling, Lou & Grey is the baby of the family — free-spirited and cool as a cucumber. As the newest subsidiary brand under the Ann Inc. umbrella, the Lou & Grey label used to only be accessible to customers through the LOFT.com website. In the fall of 2014, however, we were tasked with creating both desktop and mobile websites for L&G that would meet the branding (hip, youthful, and simple) and business needs of the stakeholders. Look out world; this baby's growing up fast.
View site: www.louandgrey.com