LOFT

LOFT

A modern website for the modern woman.

Details

Part of the Ann Inc. family (definitely the easy-going middle sister), the LOFT brand has seen massive growth since its inception in 1998. With a brand that self-identifies as timeless, approachable, and unintimidating, in the fall of 2014, the company reached out to The Vaan Group to help them with a digital facelift that would be better suited to the needs of their diverse audience and the varying use cases associated with its expansive demographic.

View site: www.loft.com