A fashion behemoth gets a digital makeover.
Founded in 1954, Ann Taylor has, over the years, established itself as one of the most recognizable brand names in women's classic apparel. Traditionally a brick & mortar-focused business, in recent years, the mass proliferation of well-designed, competing e-commerce stores, and an increasingly tech-savvy consumer base signaled that it was time to revamp ANNTAYLOR.com. With a keen eye on the details that make for an easy-to-navigate interface and delightful user experience across all viewing devices, the brand tapped The Vaan Group as their go-to UX design team to lead the charge.
View site: www.anntaylor.com